The Mojave Experiment
Last night, as I was watching a movie, there was an interesting commercial about Windows Vista. They disguised Windows Vista as a new operating system, which was called “Mojave”. The goal was to take XP users and get their opinions on Vista, without them knowing that it was Vista. Does this mean that Vista has a bad reputation? Why else would they need to hide the identity of the OS?
At the end they gave a website address if you wanted more information. Needless to say, I got up and had to check it out. I was immediately greeted by a message saying: “This website has been updated to run on the very latest version of the Microsoft® Silverlight™ (Beta 2) plug-in.”. However I was able to view the Non-Silverlight version by clicking here.
Upon entering the website, I was greeted by a video and the following introduction:
The “Mojave Experiment”
What do people think of Windows Vista when they don’t know it’s Windows Vista? To find out, we disguised it as “the next Microsoft Operating System” codenamed, “Mojave” so regular people who’ve never used Windows Vista could see what it can do – and decide for themselves.
Primary Results (What’s the “Mojave Project”?)
94% of respondents rated the “new OS” codenamed Windows “Mojave” higher than they initially rated Windows Vista before the demo.
0% of the respondents rated the “new OS” codenamed Windows “Mojave” lower than they initially rated Windows Vista before the demo.
Of the 140 respondents polled (on a scale of 1-10 where 10 was the highest rating):
- The average pre-demo score for Windows Vista was 4.4
- The average post-demo score for the “new OS” codenamed Windows “Mojave” was 8.5
Many respondents said they would have rated the “new OS” code-named Windows “Mojave” higher, but wanted more time to play with it themselves.
You can read more about it and watch all the hidden video on the website:
The Mojave Experiment
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